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Are You Black Angus?

Hey, I’ve spent the past four days driving through and hanging out in Montana, Idaho and now Utah. And I can tell you one thing: I’ve seen a lot of black bulls.

A Lot.

Fields and fields of black bovines, standing, sitting, chowing, milling. And here’s the observation I’ve made: you can’t tell one from the other.


Sure, they’re all destined to become great steaks, like the one I had in Salt Lake tonight. I’m certain they’re all tasty meat on the hoof. Yet, just like the resumes of most people, there’s nothing to distiguish one from the other. One black bull looks just like another black bull…especially from the highway.


The employers you’re blasting your resume to are seeing it at highway speed. Odds are you look just like another bull: probably a steak that’s as good as any other, but why should they pick you?

Now I don’t want to sound like I’m ripping off Seth Godin, but what do you think would happen if you were driving down the I-15 and saw a neon red bull?


I’ll bet you’d turn to your passenger(s) and point it out. I’ll bet you’d talk about it.

Let’s get a reaction like this happening for you and your resume. If you want expertise to help you get started right now, click here.

Seeking killer job hunting tips for a really low investment? Check out my ebook, “Get Hired FAST!


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Take What You Can Get?

If you’ve been following these posts, you know that for the last little while I’ve been harping on “not settling” and “being very clear about what you want” when it comes to work. Just in case you think I’m the only one who thinks this way, here’s Seth Godin’s take on it.

It’s not just me. The exact work you do, the people you surround yourself with, end up permanently slanting how people–potential clients, potential employers–view you. So here are two key ideas about why it’s so important to choose precisely the kind of work you want to do:

1) You’ll be much happier

2) People will see you as you want them to see you.

Few things are more frustrating than knowing this is the kind of work you want to do, yet having your work history football-block suitable employers from seriously considering you for such positions. People don’t make mental leaps. They don’t make connections. You have to spoon-feed them the evidence that you are what you say you are.

If this means you have to suffer and wait for awhile for the right job to come along (and recall an earlier post where I mentioned that the jobs you do tend to suck you into their worlds and concerns making you forget your original goal), I think it is better for you to do that and keep searching for the right fit.


So…what if you’re plain unsure of what it is you want to do?

Take your best guess. Do some research and figure out your personality type and what tasks you would be well-suited for. For example, I’m best at meeting others and beginning relationships, and organizing chaotic situations. I get incredibly bored doing same-old-same-old maintenance duties. And although working with my hands is a pleasant tertiary skill I do enjoy employing on occasion, particularly with crafting artwork, I would feel trapped, underutilized and miserable within a few weeks if I were stuck doing such tasks.

What do you find you like to talk about all day? Mechanics? Contract terms? Plant growth?

If you can determine just these two things, you will be well on your way to focusing on a job that will make you happy, and reflect to the world the kind of person you want to be known as. Need help? Drop me a line If you want expertise to help you get started right now, click here.

Finally, I highly recommend Seth Godin’s blog and his books–he’s on my Cool People page for that very reason.

Seeking killer job hunting tips for a really low investment? Check out my ebook, “Get Hired FAST!