Talent VS Vendors

Seth Godin reminds us this morning that not all sellers are created equal. His article really stands out to me because so many of us are in the “talent” or “artist” category. We aren’t in the game just to sell. We’re not motivated purely by money. When we’re working with someone, and they upset us, we react strongly. I don’t care how much you’re paying me: if you deeply upset me, my commitment and interest level in helping you is going to drop off sharply just like he says.

Of course, that’s hard to do. I don’t get miffed at the drop of a hat. I want to work things out. However, I can remember a couple of occasions where a client did something terribly wrong–and I simply didn’t want to help them anymore. It may not be politically correct to say, but “talent” almost always remains aware that it has the power to choose whether to do the work or not! We have that power. We can keep our dignity in uncomfortable situations.

Do you remember a time when a customer did something that really upset you, and you responded by saying, “Fine, I’m taking my talent away from you”?

Keep this division of sellers, talent versus vendors, in mind when you use the services of other people. If the talent likes you, their effort on your behalf is going to be much greater.