Are You Black Angus?

Hey, I’ve spent the past four days driving through and hanging out in Montana, Idaho and now Utah. And I can tell you one thing: I’ve seen a lot of black bulls.

A Lot.

Fields and fields of black bovines, standing, sitting, chowing, milling. And here’s the observation I’ve made: you can’t tell one from the other.

Sure, they’re all destined to become great steaks, like the one I had in Salt Lake tonight. I’m certain they’re all tasty meat on the hoof. Yet, just like the resumes of most people, there’s nothing to distiguish one from the other. One black bull looks just like another black bull…especially from the highway.

The employers you’re blasting your resume to are seeing it at highway speed. Odds are you look just like another bull: probably a steak that’s as good as any other, but why should they pick you?

Now I don’t want to sound like I’m ripping off Seth Godin, but what do you think would happen if you were driving down the I-15 and saw a neon red bull?

I’ll bet you’d turn to your passenger(s) and point it out. I’ll bet you’d talk about it.

Let’s get a reaction like this happening for you and your resume. If you want expertise to help you get started right now, click here.

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