For You or Them?

When I see long, in-depth resumes (and this means three pages or more), I get worried. Why?–because at this length, the resume is more about who you are than what you can do for the employer.

To clarify: The employer, at the time of screening resumes to decide who to interview, does not care who you are.

All the employer cares about when they’re sifting through a pile of resumes is finding out, quickly and concisely, what you can do for them.

Juxtaposed with this is the fact that you need to stand out. You want to show them you’re different. I understand. But is telling them about your kids’ interests truly helpful at this point?

Save that stuff for the interview. That is the time to show them what a warm and wonderful individual you are. On your resume, stick to what you can do for them that makes you different.


1. I have both sales & marketing and production management experience. This makes me stand out to employers, because it means I’ll ‘get’ why and how things happen in different departments within their organization–and how to grease the wheels to ensure they happen more effectively. (If you’ll forgive a gross generalization, in all honesty my perception is this: most people think that they, in their department, work their butt off, and everyone else and especially in every other department is a lazy idiot.) That goes way up top on my resume.

2. I have an interest and training in tarot card reading. This nugget of information has, in fact (I was told so by the person who became my boss for the next four years), helped push the curiosity factor over the edge for the employer to want to meet me. Yet it does nothing to actually help my employer, so it goes at the very end of my resume–if at all.


Your resume is not for you.

It is for employers, to assist them in determining that you are a suitable candidate for them to meet. Employers, like everyone else, are self-interested, and want only to know what you can do for them.

Make sure the prime real estate–the top 1/3 of the first page–of your resume isn’t wasted. Keep it clear. How do you benefit them? Keep the warm and fuzzies for the bottom, or the interview.

If you want expertise to help you get started on a winning resume right now, click here.

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Are You Black Angus?

Hey, I’ve spent the past four days driving through and hanging out in Montana, Idaho and now Utah. And I can tell you one thing: I’ve seen a lot of black bulls.

A Lot.

Fields and fields of black bovines, standing, sitting, chowing, milling. And here’s the observation I’ve made: you can’t tell one from the other.

Sure, they’re all destined to become great steaks, like the one I had in Salt Lake tonight. I’m certain they’re all tasty meat on the hoof. Yet, just like the resumes of most people, there’s nothing to distiguish one from the other. One black bull looks just like another black bull…especially from the highway.

The employers you’re blasting your resume to are seeing it at highway speed. Odds are you look just like another bull: probably a steak that’s as good as any other, but why should they pick you?

Now I don’t want to sound like I’m ripping off Seth Godin, but what do you think would happen if you were driving down the I-15 and saw a neon red bull?

I’ll bet you’d turn to your passenger(s) and point it out. I’ll bet you’d talk about it.

Let’s get a reaction like this happening for you and your resume. If you want expertise to help you get started right now, click here.

Seeking killer job hunting tips for a really low investment? Check out my ebook, “Get Hired FAST!